Study Programme of Chinese Literature (SPCL), Faculty of Cultural Studies (FCS) Universitas Brawijaya (UB) is actively involved in encouraging Indonesian MSMEs to enter the Chinese market through e-selling. This follows up the program of the Ministry of Trade of the Republic of Indonesia (RI) through the development of e-marketing with the theme of Mandarin language and culture to increase exports of MSME products to China.

This activity was carried out online attended by 15 companies, 30 MSMEs, the Indonesian Ambassador to the People’s Republic of China (PRC), Drs. Djauhari Oratmangun; Beijing Trade Attaché, Marina Novira Anggraini; The Dean of FCS UB, Prof. Agus Suman who represents the Rector of UB; and CEO of PT. SEG, Hadi lee. In his speech, Drs. Djauhari Oratmangun welcomed the SPCL FCS UB which facilitates Indonesian MSME products to introduce and translate the company profiles to Chinese.

The Vice Dean for General Affairs and Finance FCS UB, Dr. Esti Junining explained that this activity aims to support the development of e-marketing which was initiated by the Indonesian Ministry of Trade. FCS UB has collaborated with the Chinese Trade Attaché, the Indonesian Embassy in China through e-live selling (selling MSME products in interactive real-time through online videos). UB is committed to developing and increasing MSMEs to the international level so that Indonesian MSME products can be exported to China and Taiwan.

“In the future, UB is ready to continue to cooperate with PT. SEG IDN Store and the Indonesian Embassy in China, contributed to assisting Indonesian MSMEs so that they could be marketed in China. Furthermore, UB is also ready to contribute and cooperate in marketing Indonesian MSME products to other countries, because FCS UB has SPCL, SP of English Literature, SP of French Language and Literature, SP of Japanese Literature, and also in the planning there will be an SP of Arabic Language,” said Esti.

Currently, 347 MSME products are ready and worthy of being marketed to the international market. Meanwhile, for MSMEs that are not ready, there will be training and assistance in terms of packaging and health testing. Esti added, through this activity, it is hoped that MSME products are worthy of being marketed to the international market. Therefore, MSME products must be of high quality and have clear legality. [DTS/MSH/PR FCS]