Seminar on Artpreneurship and Public Strategy at the Exhibition

After the Curatorial Management Workshop presented by I Gade Arya Sucitra on December 4th, 2018, Fine Arts Study Program, Faculty of Cultural Studies (FCS) Universitas Brawijaya (UB) continued the series of workshops and seminars on Wednesday (05/12/2018). In this occasion, the seminar was delivered by two presenters from Yogyakarta, they were Timbul Raharjo, popularly known as ceramic entrepreneurs and artists, and Arsita Pinandita, a figure behind the success of the art events in Yogyakarta. Timbul, who is also known as Heru, is an Arts and Crafts Lecturer of ISI Yogyakarta. He is also active in the organization, curator, artist and entrepreneur. Arsita is the curator and organizer behind several prestigious exhibition events in Yogyakarta.

Timbul said that the main capital needed in entrepreneurship is creativity, and it is needed in all aspects. Timbul also shared tips on mastering creativity. The first is mastery in science. The second is social capital, interaction between environments is very influential on a person to establish intimacy in creative innovation. The third is economic capital, utilizing existing funds at that time.

Beside the tips above, according to Timbul, motivation is very necessary for entrepreneurs, “Without a motivator, the entrepreneur will be hesitant in making decisions. Do imitate Syahrini who always goes back and forth,” said Timbul.

“This entrepreneur is described as an egg, an eggshell is described as an entrepreneur, egg white as a protector and egg yolk as a creative process in production and contribution,” he concluded.

In the second session, Arsita Pinandita delivered the subject entitled “An Exhibition and Public Strategy”. She said that in contemporary discourse, exhibition has become a grammatical structure and a regular way of delivering criticism.

The planning in an exhibition must be structured to produce a character or a type of exhibition that can be techniques and tactics to attract public. In addition, the concept of the artwork must also be the context as a public criticism and discourse. “The exhibition space and works of art can show exploration to the public, because the characteristic of new media at this time is dialogue or interaction,” she added at the end of the presentation. (PS.Seni/DT/MSH/PSIK FIB)