As part of the commitment to improve the quality of public services that are professional, informative, and accountable, six education staff from the Integrated Service Unit (ULT) of the Faculty of Cultural Studies (FCS), Universitas Brawijaya (UB) attended the “ESQ Service from Heart” Excellent Service Training. They are Ageng Priatmodjo, S.S., Deni Pratama, S.Kom., Deny Robby Efendy, Diah Titisari, S.S., Virna Sari, S.E., Ak., and Yulanda Tri Suhartiningsih, S.AB.
The training was organized by the Directorate of Human Resources (HR) of UB in collaboration with the Bureaucratic Reform Unit (RB), located in the Ballroom of the Ijen Suites Hotel Malang, on Tuesday (4/22/2025). This activity was attended by 112 participants from the Integrated Service Center (PLT) and ULT in the UB environment.
The training was opened with remarks from UB’s HR Director, Prof. Dr. Sukarmi, S.H., M.Hum., and continued with an activity report by Dr. Ngesti Dwi Prasetyo, S.H., M.Hum., as Chairperson of the UB Bureaucratic Reform Unit. He emphasized the importance of public services based on sincerity as the main face of the institution.
“Services must be provided with sincerity. A harmonious campus environment will only be created if every element has empathy, open communication, and integrity at work,” said Dr. Ngesti.
It aligns with the direction of Prof. Dr. Sukarmi, who reminded us that service orientation should not only be oriented towards administrative assessment but also based on sincere values and humanism.
ULT is at the forefront of building the institution’s image. According to Prof. Dr. Sukarmi, every guest who comes to campus will first interact with ULT, so the quality of ULT services will directly reflect the quality and culture of the institution.
The training was facilitated by Coach Rudi and Coach Novriza from ESQ Leadership Center, who presented material on “Heart of Service”. The primary focus of the material was to form participants’ awareness of the importance of providing services from the heart, not just administrative formalities.
In addition, participants were also equipped with practical communication skills, self and other character recognition, building positive impressions in interactions, and practicing REACH (Respect, Empathy, Audible, Clarity, Humble) service values.
Through this training, it is hoped that ULT FCS UB will become a pioneer of excellent service in the UB environment while strengthening UB’s identity as a center of superior higher education based on moral and ethical values. [dts/PR FCS]